AMMAN — The Association of Banks in Jordan (ABJ), in partnership with Makana 360, has launched the "first edition" of the ABJ Influence Index, the country’s tool for monitoring and analysing the presence and impact of banks across digital platforms and media.

 

The index also assesses public satisfaction and accessibility to banking services, according to an ABJ statement.

 

The launch of the index represents a "pioneering" step aimed at enhancing transparency and providing decision-makers with a customer trends and engagement, thereby supporting service development, boosting public confidence and fostering healthy competition among banks.

 

Director General of the ABJ Maher Mahrouq, said during the launch event that the ABJ Influence Index is the first of its kind in Jordan to measure banks’ digital and media presence, track public sentiment and evaluate access to banking services.

 

He added that the index represents a significant advancement in gauging the social and digital influence of the banking sector.

 

"Launching the index enhances transparency and provides reliable, accurate data that helps bank management understand general trends and improve service quality," Mahrouq said.

 

He added "The index employs a comprehensive analytical methodology that combines digital data, media coverage, application evaluations and public opinions."

 

Mahrouq added that the index offers a standardised reference enabling each bank to assess its competitive position and anticipate shifts in public sentiment.

 

The index also contributes to building a unified sectorial image that strengthens trust in Jordan’s banking sector, while providing practical insights to help banks develop products, marketing and media strategies, and allocate investments to the most effective channels.

 

He noted that the index will be published quarterly to track changes in public trends, evaluate the effectiveness of digital and media campaigns, and support future decisions in digital transformation and financial inclusion.

 

The index recorded a value of 76.3 points in the third quarter of 2025, reflecting a strong presence of banks across various impact dimensions.

 

It is based on four main pillars: social media presence, media visibility, public sentiment, and accessibility and reliability.

 

Each pillar is assigned a relative weight reflecting its importance, and more than 20 sub-indicators are measured, including number of interactions, engagement volume, app ratings, media coverage and content related to corporate social responsibility.

 

Data is collected from social media platforms, news outlets, forums, and app reviews over a specified period, then analysed using advanced public opinion measurement and natural language processing techniques.

 

Weighted scores are applied to each pillar to produce the final index score, which reflects the digital and media influence of banks and public satisfaction with banking services.