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Jordan to take part in SIAL Paris 2022


Jordan News


AMMAN — Jordan Exporters Association (JEA) is listing local companies specialized in the food industry wishing to participate in the SIAL International Food Exhibition, which is scheduled to open on October 15 in Paris, according to the Jordan News Agency, Petra.
JEA President Ahmed Al-Khudari said in a statement Saturday that 11 Jordanian companies operating in the desserts, chocolate, spices, nuts, and beverages sectors will display their products at the Jordanian pavilion.
He stressed that the exhibition is a key global food fair. He said Jordan’s participation, the third in the exhibition, stems from JEA’s keenness to promote national products and seek to find new markets for local companies to contribute to increasing exports.
Khudari said JEA is keen to provide a platform for Jordanian exporters to enhance their presence in European markets, adding that France is an important gateway for Jordanian industrial products to enter into the important African markets, especially with participation of African businesspeople in the exhibition.
The event constitutes an important commercial platform for exchanging ideas and getting acquainted with the latest developments in the food processing field, in addition to contacting interested traders, in light of the volume of participation from different countries across the world, he noted.
He also expressed hope that the Jordanian participation in the five-day exhibition, at 150sq.m pavilion, would contribute to achieving positive results, promoting the local industry and seeking to conclude commercial deals.
JEA, within its objectives, continues to provide services to industrialists from various sectors and help them find export markets for their products by participating in international exhibitions and holding workshops to benefit from the advantages of trade agreements linking the Kingdom with international economic blocs.
JEA Director-General Halim Abu Rahma said the association is constantly seeking to finding new markets by participating in specialized exhibitions, which contribute significantly to promoting Jordanian industrial products and concluding commercial deals.
He stressed the importance of providing continuous support to enable Jordanian companies to participate in foreign exhibitions, as a successful way to promote exports, enhance presence of Jordanian products and maintain momentum in export markets due to their “high quality and competitiveness.”
Abu Rahma said diversification of export markets is “very important” for Jordanian industrial exports, indicating that the association always seizes opportunities to be present in international economic forums, which is reflected in promoting Jordanian products.

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