AMMAN — Minister of Digital Economy and Entrepreneurship Ahmed Hanandeh stressed the importance of e-commerce and its platforms operating in the digital sector to promote business, which expedites steps toward Jordan’s digital transformation.

 

 

 

Meeting with Ahmed Fakhr El-Din, general manager of “Zbooni: MyCustomer” platform, which provides digital solutions using interactive commerce for small and medium-sized companies in the MENA region, Hanandeh highlighted this e-service’s role in promoting e-commerce in the Kingdom.

 

According to a company statement on Wednesday, discussions tackled the situation of Jordan’s digital infrastructure, and opportunities and challenges facing the e-commerce sector.

 

Fakhr El-Din reviewed the progress of the Zbooni application in Jordan since its entry into the local market, rapid growth in its local revenues, and its role in developing various business sectors by facilitating direct access to interactive trade.

 

He also stressed the importance of contacting the Ministry of Digital Economy and Entrepreneurship, which is concerned with creating the appropriate environment for companies to operate in the technology sector, attract local and foreign capital to invest in Jordan, and provide job opportunities for Jordanians.

 

Through interactive trading, he said, the platform laid new foundations in e-commerce and gave its corporate clients the opportunity to increase their sales, highlighting the Ministry of Digital Economy and Entrepreneurship’s role in supporting entrepreneurs.

 

To date, he noted, the number of companies and stores that registered on the platform and benefit from its services stands at 1,100, spread in Amman, Irbid, Zarqa, and Aqaba. Their activities cover education, training, food, beverages, professional services, sports and fitness, e-commerce, and retail.

 

The Zbooni platform seeks to provide innovative solutions, which would contribute to supporting companies to interact with their customers and make more sales and revenues.