AMMAN — Jordan is participating in the Arabian Travel Market (ATM) in Dubai from Sept. 14 to 17 through a national pavilion organised by the Jordan Tourism Board (JTB).

 

The pavilion will bring together representatives from the Jordanian Consulate in Dubai, travel agencies, hotels, the Aqaba Special Economic Zone Authority (ASEZA), and Royal Jordanian (RJ) Airlines.

 

According to a JTB statement issued Wednesday, the participation aims to promote Jordan’s tourism treasures and assets, strengthen its presence in regional and international markets, and expand cooperation with travel companies, airlines, and Gulf markets.

 

During the participation, business meetings will be held with tourism industry representatives from various markets to explore opportunities to attract more visitors to Jordan, particularly Gulf families, the Jordan News Agency, Petra, reported.

 

The JTB said Jordan’s presence also focuses on promoting the Kingdom’s tourist diversity and expanding marketing efforts in regional and international markets to support inbound tourism and strengthen "competitiveness" of Jordan’s tourism sector.