AMMAN — Jordan welcomed nearly 4 million international visitors in the first seven months of 2025, official figures show, reflecting a gradual rebound in the tourism sector, though experts caution that recovery remains uneven.

 

According to the Ministry of Tourism and Antiquities, Queen Alia International Airport accounted for about one-third of arrivals, receiving over 1.2 million travellers.

 

Land border crossings also played a major role. The Omari crossing registered the highest share with more than 908,800 visitors (23 per cent), followed by Jaber with 442,000 (11 per cent) and the King Hussein Bridge with over 400,600 (10 per cent).

 

Other entry points included the Durra crossing (7.1 per cent), Mudarra (4.6 per cent), Wadi Araba (4.1 per cent), Jordan Valley (2.8 per cent), seaport (2.5 per cent) and Karameh (1.5 per cent). Aqaba’s King Hussein Airport contributed less than 1 per cent, recording just over 15,400 visitors.

 

In efforts to strengthen the sector, the government has rolled out a series of measures under the Economic Modernisation Vision, including a digital tourism programme, upgraded site management and infrastructure, incentives for investment and data-driven marketing campaigns.

 

In June 2025, Jordan and Russia signed a visa-free travel agreement allowing citizens to visit for up to 30 days, a move expected to boost tourism and business exchanges.

 

Tourism specialist Hani Kareem said that the rise in arrivals is “encouraging but still fragile compared with pre-crisis levels”. He added that while the sector is gaining momentum, “it is not yet at a point of stability”.

 

Economic analyst Yousef Suboh underscored the sector’s role in the national economy, noting that “tourism is central to GDP and job creation”, but stressed that a full recovery will hinge on regional stability and sustained policy support.

 

Despite the rise in visitor numbers, arrivals remain below historic benchmarks. Experts agree that the sector’s outlook will depend on continued investment, infrastructure development and stronger global marketing.