AMMAN — The sale price of 21-carat gold, the most popular choice among Jordanian consumers, stood at JD68.70 per gramme on Sunday, while jewellers purchased it at JD66.50, according to the General Syndicate of Owners of Jewellery Shops.

 

Prices for other purities were JD78.70 for 24-carat, JD61.10 for 18-carat, and JD46.40 for 14-carat gold.

 

The local market has maintained steady demand since early June. Early July prices for 21-carat gold were JD68.20 for sale and JD66 for purchase, almost identical to levels recorded in early August. This stability reflects a balance between seasonal consumer demand and external price pressures.

 

Financial analyst Yousef Suboh said that the demand has remained stable but warned that persistently high international prices could dampen purchasing activity. He added that the Central Bank’s prudent gold reserve management plays a key role in maintaining the dinar’s stability and public confidence.

 

Internationally, the market remains buoyant. World Gold Council data shows a 3 per cent year-on-year increase in demand in the second quarter of 2025, reaching 1,249 tonnes. In value terms, demand rose sharply by 45 per cent to $132 billion, driven in part by strong inflows into gold-backed exchange-traded funds.

 

Ongoing political and economic uncertainties, including trade disputes and moves towards de-dollarisation, are also reinforcing gold’s position as a safe-haven asset, according to market stakeholders.

 

Speaking to The Jordan Times, Karam Samir, an employee at a jewellery store, said demand remained steady during the peak season, boosted by a higher number of expatriates visiting the Kingdom this year.

 

In Jordan, the combination of stable domestic interest and record-high global prices suggests that gold will continue to serve both as a valued adornment and a financial safeguard. For many consumers, particularly during wedding and festive seasons, gold remains a cultural and economic mainstay, though its cost is increasingly shaped by forces far beyond the local market.